Here's a Loyalty Test Dear Leader Hopes You Fail

If you're a free reader of the India Cable, isn't it time you switched to becoming a paid-up subscriber? And if you're one of our paying subscribers, please consider giving someone a gift subscription

Before you skip or delete this email, remember: The India Cable is a paywalled newsletter published by The Wire as a means of bringing badly needed additional revenue for our independent journalism.

For the past two years, The India Cable has been a paid newsletter. If you are one of those committed readers who’ve taken out a paid subscription, you knew that already.

But did you know you can refer us to a friend and earn credit?

You could of course be generous and send a gift subscription to someone:

As for our thousands of unpaid readers, you’ve been loyal so far and would have noticed we have tightened our paywall to get you to commit…. It takes just INR 200 a month (or INR 2000 a year) to subscribe and you can do so easily, whether you live in India or abroad.

Go on, just click on the button above and show us you care!